Our Story
Built by a Practitioner,
For Practitioners
Clarity First exists because discovery took too long—and the real work was getting buried in logistics.
Tim Farmer, Founder — The story behind Clarity First
After 30 years in data and analytics consulting, I kept hitting the same wall: discovery takes too long.
You plan for three weeks, but calendars don't cooperate—suddenly it's two to three months before you've spoken to everyone who matters. People are willing, but they're busy. Getting things scheduled is harder than the interviews themselves.
And here's the thing I kept coming back to: the real value isn't in conducting interviews. There's power in listening, collecting information, understanding themes. But the creativity—the part where your experience really comes to the fore—is in understanding what to do with what you've heard.
“I wanted a tool that could handle the mechanics—the scheduling, the interviewing, the synthesis—so I could focus on the work that actually requires experience: turning insight into action.”
That's why I built Clarity First. Not to replace the consultant, but to multiply what they can do.
The platform follows a rigorous scientific methodology. We have specialist AI agents, each focused on one job: an expert interviewer trained in the Socratic method, analysts who detect patterns and map organisational dynamics, researchers who find external validation, and a verification agent who challenges every claim.
The output is editable, auditable, and yours to shape. It puts you in the hot seat with results you can actually use—then lets you add your secret sauce on top.
It's not a replacement for expertise. It's a multiplier for it.
— Tim Farmer
Founder, Clarity First
Meet the AI Team
Eleven agents named after history's greatest minds, each bringing a distinct method to the discovery process.
Meet the Clarity Team